Released on: November 9, 2007, 1:22 pm

Press Release Author: Dr. Douglas Jactern

Industry: Biotech

Press Release Summary: BioInformant launches Product Citation Tracking and Database
Management as novel services to help research product companies capitalize on
opportunities associated with referenced use of their products.

Press Release Body: BioInformant launches Product Citation Tracking and Database
Management as novel services to help research product companies capitalize on
opportunities associated with referenced use of their products.

When researchers publish articles citing products sold by a particular company, that
company receives free press, benefits from a reputable product endorsement, and
builds brand credibility. Additionally, tracking company product citations keeps
business leaders knowledgeable about the applications for which their products are
being used and helps them maintain friendly relationships with leaders in the field
that are using their products. Furthermore, sales representatives that follow up
with scientists that have cited their company's products in research publication
have an opportunity to get feedback and new product development ideas, while at the
same time, increasing the likelihood of future sales to that customer. For these
reasons, tracking product citations is a critical, yet time-consuming, part of
staying informed about one's business.

To serve this industry need, BioInformant launched a Citation Tracking Service that
automates the process of tracking company product citations. This novel service
provides business leaders of research product companies with either real-time,
daily, weekly or monthly email alerts that notify them when publications have
referenced their company's products. BioInformant also announced simultaneous launch
of Product Citation Database Management, a service in which BioInformant creates a
database of a company's historical product citations and maintains it online as a
resource for their web-based customers.

For more information on BioInformant's Product Citation Tracking and Database
Management, please visit: www.bioinformant.com/citation-tracking.html.



Web Site: http://www.bioinformant.com

Contact Details: Dr. Douglas Jactern
Chief Operating Officer
BioInformant, Inc.
www.bioinformant.com
info@bioinformant.com